As retailers celebrate the end of a strong holiday season, we toured a freezing but beautiful New York. Three retailers stood out with their new concept stores. They mastered the trends of Unified Commerce, Customer Experience, and Customer Loyalty. The Unified Commerce of Rebecca Minkoff Students play with smart mirrors at the Rebecca Minkoff store […]
Physical Retail, specifically personalization of the InStore Customer Experience, is #1 priority for retailers. We cover innovations in Customer Experience, Emerging Technologies, and Business Intelligence that power the physical store. We don’t like “retail predictions”. We like “retail trends” that generate actions, and profits, in 2018.
Our goal is to optimize conversions in the Customer’s Journey. Our focus is the path from entry to exiting the physical store. To test the impact of optimization techniques such as product positioning or in-store marketing, we need data. With data from tracking technologies, we quantify customers’ activities by location, time, and social interaction. What […]
The Physical Store is not Dead. Conversion Optimization (CRO) for Physical Store requires a process. Three disciplines help us design a framework, regardless of tracking technology and solution provider. The first is Growth Hacking. Second is Behaviors. And the last is Analytics. What’s Growth Hacking? Growth Hacking is a well-developed methodology in the online […]
The Federal Trade Commission (FTC) recently settled with Nomi (formerly known as Brickstream) over breaking its promise to inform customers that they are being tracked and to allow them to opt-out. Nomi is not alone. ShopperTrak, RetailNext, Euclid, Walkbase and more than two dozen companies and start-ups offer some kind of location analytics. The attention […]
First were Automated Teller Machines, than came Online Banking, and yet, despite the predictions of its demise, the bank branch is alive and well. Why? The answer, my banker says, is sales. The branch manager is responsible for operations, customer service, and product sales. The loan and mortgage advisers are the sales floor associates. The […]