Archive | Location Analytics

Location Analytics is the process of optimizing retail sites, product positioning, and marketing promotions from the physical site. Location Analytics relies on People Tracking Technologies, which quantify activities by time and location. It also serves as the core element in Location Marketing.

9 Steps

9 Rules to Compare Stores KPI [Infographic]

How to Compare Stores KPIs? Retailers have 3 Key Performance Indicators (KPIs) to compare physical stores – Comp Sales, Sales per Square Foot, and Sales Conversion. Here is a step-by-step process of how to compare stores KPIs: [Download 9 Steps to Compare Stores] What’s Key Performance Indicators (KPIs)? Key Performance Indicator (KPI) measures the ability […]

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Smartphone in your back pocket

3 Surprising Reasons to Deploy Beacons

With Beacons, retailers can directly connect with their customers. With Beacons, retailers can personalize their marketing promotions. With Beacons, retailers can bring the online shopping experience to the physical store. With Beacons, retailers can know where their customers are, in real-time. That’s the theory. Too bad, the Customers Opt-In Rate stubbornly stands at 3-5%. Meanwhile, […]

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