How to Compare Stores KPIs? Retailers have 3 Key Performance Indicators (KPIs) to compare physical stores – Comp Sales, Sales per Square Foot, and Sales Conversion. Here is a step-by-step process of how to compare stores KPIs: [Download 9 Steps to Compare Stores] What’s Key Performance Indicators (KPIs)? Key Performance Indicator (KPI) measures the ability […]
Location Analytics is the process of optimizing retail sites, product positioning, and marketing promotions from the physical site. Location Analytics relies on People Tracking Technologies, which quantify activities by time and location. It also serves as the core element in Location Marketing.
What is Mall Analytics? Shopping Mall Analytics measure the quality of relationships between mall and store. The Key Performance Indicators (KPIs) are Foot Traffic Counts, Proximity Traffic, and Capture Rate. The contract between mall and store is two sided. The shopping mall gets leasing fees. Often the payments include fixed rent plus a percentage of […]
With Beacons, retailers can directly connect with their customers. With Beacons, retailers can personalize their marketing promotions. With Beacons, retailers can bring the online shopping experience to the physical store. With Beacons, retailers can know where their customers are, in real-time. That’s the theory. Too bad, the Customers Opt-In Rate stubbornly stands at 3-5%. Meanwhile, […]
The customer at the center of the retail value chain is a relatively recent phenomenon, and the advent of online retailers is pushing retailers to identify technologies and processes that will bring clarity to the path of purchase in the store. The deluge of buzzwords and the attempts to ‘online’ in-store metrics is creating confusion […]