Analytics of Customer Journey in Physical Stores

Customer Engagement: Analytics of Customer Journey in Physical Stores

How do you quantify Customer Engagement in Physical Stores? In Marketing, the analytics of Customer Engagement are well-known. Successful online marketers mastered the metrics of the Customer’s Journey. In Optimization of Physical Stores, we measure Customer Engagement by capturing behaviors. In social media, we can quantify emotions based on facial recognition. We paint customer sentiments […]

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Behavior Science

Why Care About Behavior Science?

Our goal is to optimize conversions in the Customer’s Journey. Our focus is the path from entry to exiting the physical store. To test the impact of optimization techniques such as product positioning or in-store marketing, we need data. With data from tracking technologies, we quantify customers’ activities by location, time, and social interaction. What […]

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3 Concepts of Data-Driven Growth of Physical Stores

The Physical Store is not Dead. Conversion Optimization (CRO) for Physical Store requires a process. Three disciplines help us design a framework, regardless of tracking technology and solution provider. The first is Growth Hacking. Second is Behaviors. And the last is Analytics. What’s Growth Hacking?   Growth Hacking is a well-developed methodology in the online […]

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Detection & Tracking of Moving Objects

The technology to track people requires three protocols: detection of objects, recognition of the object as a person, and tracking the object across distance and time. Detection of Object What’s Detection? It means we detected an object in a specific location. The location can vary in size from an object in a zone to a […]

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