Behavior Science

Why Care About Behavior Science?

Our goal is to optimize conversions in the Customer’s Journey. Our focus is the path from entry to exiting the physical store. To test the impact of optimization techniques such as product positioning or in-store marketing, we need data. With data from tracking technologies, we quantify customers’ activities by location, time, and social interaction. What […]

Continue Reading

3 Concepts of Data-Driven Growth of Physical Stores

The Physical Store is not Dead. Conversion Optimization (CRO) for Physical Store requires a process. Three disciplines help us design a framework, regardless of tracking technology and solution provider. The first is Growth Hacking. Second is Behaviors. And the last is Analytics. What’s Growth Hacking?   Growth Hacking is a well-developed methodology in the online […]

Continue Reading

Detection & Tracking of Moving Objects

The technology to track people requires three protocols: detection of objects, recognition of the object as a person, and tracking the object across distance and time. Detection of Object What’s Detection? It means we detected an object in a specific location. The location can vary in size from an object in a zone to a […]

Continue Reading

Sensors or Devices in Retail Stores

To optimize physical stores, we need tracking data. In evaluating people tracking solutions, we  learn the differences between competing and complementing technologies. There are three categories to compare. (Static Location) Sensors The first category is sensors. These include video, thermal, and time of flight. The key point about sensors is that they cover a specific […]

Continue Reading

3 Puzzles of In-Store Vs. Online Retail Analytics

Ask what is the biggest challenge in retail today, and the common answer is analytics. In particular, the big challenge is how to create end-to-end customer analytics.  To overcome this, we need to be more precise in what we are searching for. When we look at the differences between online and in-store customer experience, we […]

Continue Reading

Powered by WordPress. Designed by WooThemes