InStore Optimization

InStore Optimization: 8 Projects To Do on Your Physical Retail Checklist

InStore Optimization projects quantify customers and staff activities. We focus on specific points in the Customer’s Journey. Here are some examples: InStore Purchase Points The decision to purchase is not done in the checkout. People made the purchase decision inside the store. And we call it the “Purchase Point”. In apparel, for example, many purchase […]

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Concept Stores in Physical Retail

3 Concept Stores to Check Out in New York City

As retailers celebrate the end of a strong holiday season, we toured a freezing but beautiful New York. Three retailers stood out with their new concept stores. They mastered the trends of Unified Commerce, Customer Experience, and Customer Loyalty. The Unified Commerce of Rebecca Minkoff Students play with smart mirrors at the Rebecca Minkoff store […]

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InStore Conversions

Calls To Action in Physical Stores

Calls To Action (CTA) are well defined concepts in the digital world. Not so in Physical Stores. Too many retailers don’t measure even the KPI of Sales Conversion. Regardless, Calls to Action do exist in stores. That’s because Conversion measures an outcome. In Optimization, we differentiate between the elements of Engagement (what customers do) and […]

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Analytics of Customer Journey in Physical Stores

Customer Engagement: Analytics of Customer Journey in Physical Stores

How do you quantify Customer Engagement in Physical Stores? In Marketing, the analytics of Customer Engagement are well-known. Successful online marketers mastered the metrics of the Customer’s Journey. In Optimization of Physical Stores, we measure Customer Engagement by capturing behaviors. In social media, we can quantify emotions based on facial recognition. We paint customer sentiments […]

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