RESEARCH. TEST. OPTIMIZE
In 2018, the #1 priority for retailers is personalization in physical stores. To quantify customers and staff activities, we use time and location analytics. With people tracking technologies, we can unlock the black box of Conversion Optimization in Physical Retail.
Let me offer 5 Insights:
• The most analytical retailers go beyond data and focus on WHY… They seek user experience, design, psychology, and other methods from behavior science • The most successful retailers focus on CUSTOMER ENEGAGEMENT … They continuously measure customer behaviors and monitor product positioning • The most profitable retailers devise CALL TO ACTION CONVERSIONS…. They identify steps in the customer journey and narrow what they want customers to do • The fast-growth retailers obsess about FRICTION POINTS…. They design stores and processes with the goal of preventing abandons • The long-lasting retailers have GROWTH MINDSET… They always researching, testing, and learning about new technologies, processes, and ideas
BEHAVIOR ANALYTICS is the process to convert Visitors to Buyers using Time & Location Analytics, KPI frameworks, and In-Store Customer’s Journey techniques
PASSION FOR GROWTH
Ronny Max is Founder of Behavior Analytics Academy & Principal of Silicon Waves (CRO in Physical Stores) Agency. She worked with over 150 retailers, solution providers, and research organizations on optimization projects. Silicon Waves provides strategy expertise on People Tracking Technologies, Location Analytics & InStore Path to Purchase. In 2015, Ronny served as the retail expert in Stanford University Vision Project. In 2017, we launched the Behavior Analytics Academy.
Butch Jagoda, V.P. Information Technology at Helzberg Diamonds
"Ronny was very helpful in guiding us through the learnings of how to leverage traffic counting metrics into our retail business. She is very knowledgable with both the technologies and business analytics used to leverage customer traffic counting systems to assist in labor scheduling, product placement and customer behavior. these customer insights resulted in business changes that delivered significant ROI and improved customer service"
Christopher Ainsley, CEO ShopperTrak
"I have worked with Ronny for many years. She is deeply knowledgeable about the Retail Analytics industry. Her insights have been invaluable. She is easy to work with – highly responsive and highly pro-active. I strongly recommend Ronny