Boost Profits in Physical Stores? Join 1000+ data-driven professionals in Behavior Analytics

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Behavior Analytics

In 2018, the #1 priority for retailers is personalization in physical stores. To quantify customers and staff activities, we use time and location analytics. With people tracking technologies, we can unlock the black box of InStore Optimization.

The 5 elements of Behavior Analytics - People, Engage, Abandon, Convert & External - provide a step-by-step process to design, analyze, and optimize your physical stores. 

5 Elements of Behavior Analytics

Location Analytics

Getting started with Door Count & Sales Conversion? Learn to compare stores.

People Tracking

Which Tracking Solution? Sensor or Device? Master peope tracking projects.

Workforce Analytics

How to Schedule Store Staff to Demand? Discover Key Performance indicators. 

InStore Analytics

How to Quantify Customer Engagement? Discover the InStore Customer Journey.


About Ronny Max

Ronny Max

Ronny Max is the founder of Behavior Analytics Academy and Silicon Waves Agency. She worked with over 150 retailers, providers, and others on growth projects. Silicon Waves provides strategy and advisory expertise on People Tracking Technologies. In 2015, Ronny served as the retail expert in Stanford University Vision Project. In 2017, we launched the Behavior Analytics Academy.

Butch Jagoda, V.P. Information Technology at Helzberg Diamonds

Significant Increase in ROI & Customer Service

"Ronny was very helpful in guiding us through the learnings of how to leverage traffic counting metrics into our retail business. She is very knowledgable with both the technologies and business analytics used to leverage customer traffic counting systems to assist in labor scheduling, product placement and customer behavior. these customer insights resulted in business changes that delivered significant ROI and improved customer service"

Christopher Ainsley, CEO ShopperTrak

High Value Insights!

"I have worked with Ronny for many years. She is deeply knowledgeable about the Retail Analytics industry. Her insights have been invaluable. She is easy to work with – highly responsive and highly pro-active. I strongly recommend Ronny

10 Conversion Optimization (CRO) Projects for Physical Retail